In a move to enhance representation for children, toy manufacturer Mattel Inc. is launching their inaugural autistic Barbie doll. Developed in collaboration with the Autistic Self Advocacy Network (ASAN), the doll aims to provide autistic children with relatable figures and educate non-autistic individuals.
Noor Pervez, the community engagement manager at ASAN, emphasized the importance of showcasing autistic individuals as integral members of society. The doll’s design underwent an 18-month consultation process with advocates, incorporating specific features to accurately depict autism traits. For instance, the doll’s eyes are slightly averted to reflect tendencies of some autistic individuals to avoid direct eye contact.
Additionally, the Barbie doll features mobile elbows and wrists to acknowledge stimming behaviors commonly seen in autistic individuals. It also includes a fidget spinner to cater to sensory needs. The development team deliberated on outfit choices, opting for loose-fitting attire to accommodate sensory sensitivities commonly experienced by autistic individuals.
Furthermore, the doll comes with a tablet to represent non-speaking autistic individuals and is designed to reflect the underrepresented demographic of autistic women and people of color. This initiative aligns with efforts to address the under-diagnosis of girls with autism, as highlighted by Deepa Singal from the Autism Alliance of Canada.
The release of the autistic Barbie signifies a positive shift in children’s entertainment towards more inclusive representation. Mattel’s Fashionistas line, which includes dolls representing various disabilities and conditions, aims to mirror the diversity of the real world. Jamie Cygielman, Mattel’s global head of dolls, expressed pride in introducing the first autistic Barbie as part of the company’s commitment to diversity and inclusion.
Pervez, drawing from personal experience as a wheelchair user, emphasized the significance of inclusive toys in fostering empathy and understanding among children. The launch of the autistic Barbie serves as a valuable tool to promote acceptance and recognition of autistic individuals within society.