LeBron James recently made a significant announcement, reminiscent of his past “decision,” which turned out to be an advertisement. The Los Angeles Lakers’ superstar hinted at revealing news on Tuesday, drawing parallels to his 2010 announcement about joining the Miami Heat.
Originally planned for a noon Eastern release, the announcement by Hennessy, a long-time partner of James, was made public about 90 minutes earlier. This shift was due to a change in James’ training schedule for the day, necessitating adjustments to the release timing.
In a video clip, James revealed, “This fall, I’m going to be taking my talents to Hennessy V.S.O.P,” echoing his famous “take my talents to South Beach” declaration from 15 years ago when he joined the Heat. Hennessy disclosed plans to launch a limited edition orange bottle featuring James’ name and his signature “crowning” gesture, symbolizing his “King James” moniker.
The campaign was teased by James on social media as “the decision of all decisions.” The video showcased James walking towards a chair, reminiscent of his initial “decision” setup with broadcaster Jim Gray. Social media buzzed with speculation following the announcement, given James’ status as the NBA’s all-time leading scorer and his upcoming milestone 23rd season in the league.
Ticket prices for the Lakers’ final regular-season game in April surged on secondary markets, fueled by anticipation that this season could potentially be James’ last. Speculation on social media correctly predicted that James’ latest “decision” was related to an upcoming ad campaign.
Concluding the ad, James confidently states, “I like my decision.”