Alberta residents now have the opportunity to vote for their preferred design from a selection of eight different licence plate options, following the unveiling of the provincial government’s plan to launch new plates in the coming year. The announcement of the designs and the voting process, structured like a tournament bracket, took place during a news conference on Wednesday afternoon.
All the new licence plate designs will incorporate the slogan “Strong and Free,” which is Alberta’s official motto. Premier Danielle Smith highlighted that the inclusion of this motto pays homage to Canada’s national anthem and underscores Alberta’s status as a robust and independent province within the Canadian federation.
Since 1980, Alberta’s coat of arms has featured the Latin phrase “fortis et liber,” translating to “strong and free” in English. Residents can visit the province’s website to cast their votes for their favorite design until November 5.
The design options showcase various landscapes, with some featuring pumpjacks and cowboys. Premier Smith emphasized that these images are not merely decorative but rather a celebration of Alberta’s natural beauty and the collective identity shared by its residents.
During the news conference, both Premier Smith and Service Alberta Minister Dale Nally addressed questions regarding potential political motivations behind the inclusion of the motto, given its usage on the official United Conservative Party website. Minister Nally asserted that the motto is a provincial symbol and emphasized its significance, noting its presence in the national anthem.
Minister Nally clarified that his ministry did not receive extra funding for the redesign of the licence plates, with the costs being covered within the existing budget. The expected implementation costs for the new plates are estimated to range from $25,000 to $50,000.
The current Alberta licence plate design, which features the phrase “Wild Rose Country” and the provincial flower, has been in use for many years. The new designs up for public vote all include a depiction of a wild rose.
According to a news release issued by the province, Albertans interested in replacing their current plate with the new design can opt to pay a $28 fee voluntarily. Alternatively, individuals can acquire the new plate at no additional cost upon their vehicle registration renewal date. It is also permissible to continue using the existing licence plate as long as it remains in good condition after the new design is introduced.