Canadian households may soon hear the familiar “schhhhhlorp” sound back in their kitchens as frozen juice makes a comeback at one of the country’s major retailers.
Loblaw has announced that its iconic No Name brand will reintroduce frozen concentrated drinks in its stores nationwide.
“The new lineup will include White Lemonade, Pink Lemonade, Limeade, Grape Punch, Fruit Punch, and Berry Punch,” shared Loblaw spokesperson Rachel Siekanowicz in a statement to CBC News.
These new products are anticipated to hit shelves before the end of June.
This move comes following Coca-Cola’s discontinuation of its Minute Maid frozen juice line a few months ago. The Peterborough, Ont., plant of the beverage giant was the sole remaining producer of concentrated juice products in the Canadian market at the time.
Several frozen juice brands in Canada, including Old South, had been discontinued for years after Lassonde, a Canadian company, exited the category citing declining demand for frozen-from-concentrate juice. Following Lassonde’s departure, Coca-Cola remained the only player until early 2026.
Strong consumer demand persists, says Loblaw
Loblaw clarified that the forthcoming No Name juice will not be sourced from a Canadian supplier.
“There are currently no Canadian manufacturers producing frozen juice concentrate,” Siekanowicz explained. The company began exploring alternatives upon learning that frozen juice would no longer be available from existing suppliers like Coca-Cola.
Frozen juice concentrate, introduced over 80 years ago, fell out of favor over time, partly due to a decline in overall juice consumption, according to Emma Balment, director of market strategy and understanding at Ipsos in Toronto.
“Only about seven percent of juice consumption in Canada comes from frozen concentrate,” Balment noted in a January interview with CBC News.
Loblaw mentioned that pricing for the new products will vary by store, with initial prices expected to start around $2.25 for a 283-milliliter serving. The company operates under various brands such as Loblaws, Real Canadian Super