Ford announced a growth in U.S. auto sales for 2025, driven by strong demand for hybrid models and affordable pickup trucks, which helped offset a decline in electric vehicle sales. The company’s annual sales increased by six percent to 2,204,124 vehicles, compared to 2,078,832 in the previous year. In the fourth quarter, Ford reported a 2.7 percent increase in sales.
Describing it as the best annual sales and fourth-quarter performance since 2019, Ford highlighted the positive trend in its sales figures. The announcement followed similar reports from other automakers like Toyota, Hyundai, and General Motors, who also experienced higher annual sales despite challenges in the industry, including tariffs and the removal of a $7,500 U.S. electric vehicle tax credit.
Ford noted that consumers opted for more affordable base models amidst the industry’s high prices. The company saw a significant increase in sales of hybrid vehicles, up nearly 22 percent to 228,072 units, and a surge in demand for the compact Maverick truck, with sales rising about 18 percent to 155,051 units.
Ford’s popular models, including the F-series truck with sales of 828,832 units (an 8.3 percent increase), and the Ford Pro Transit van, which set a new annual sales record, contributed to the overall sales growth. In December, Ford announced a $19.5 billion writedown and the discontinuation of several electric vehicle models in response to changing policies and weakening demand for electric vehicles.
The company revealed plans to introduce a new model that utilizes a gas engine to recharge the battery, replacing the fully electric F-150 Lightning. Additionally, Ford will abandon the development of the next-generation electric truck, T3, and the planned electric commercial vans.