Canadian artist Drake made a grand gesture to mark the release of his latest album, “Iceman,” by illuminating the iconic CN Tower with icy blue projections. The album, released along with two surprise albums, “Habibti” and “Maid of Honour,” was accompanied by a visual album livestreamed on YouTube, featuring aerial shots of Toronto and unreleased tracks.
During the livestream, Drake showcased various scenes of Toronto, including the CN Tower, city hall, and city streets at night. He shared personal anecdotes about his father’s cancer diagnosis and reflections on past controversies, such as his beef with Kendrick Lamar.
Drake opted for unconventional album promotion, choosing theatrical livestream events over traditional methods. This approach included a previous spectacle with a massive ice sculpture in downtown Toronto, where fans discovered hidden clues about the album release date.
The lead-up to “Iceman” began in 2025 with a series of livestream episodes, culminating in a grand event in Toronto with fireworks and CN Tower projections. Despite past controversies and challenges, Drake’s musical endeavors continue to resonate with fans, with recent collaborations achieving significant chart success.