Toronto-based romance writer Lily Chu utilizes an innovative approach called “audio edit” to enhance the immersive experience of her audiobooks. Chu, known for her audiobook-first publishing strategy, tailors her storytelling to cater to multitasking audiences. A recent report by BookNet Canada revealed that a significant 81% of respondents engage in audiobook consumption while performing other activities such as work, commuting, or household chores.
Chu’s debut novel, “The Stand-In,” which follows a biracial Canadian woman mistaken for a famous Chinese actress, was initially published as an audiobook by the online platform Audible before its print release. Embracing this trend, Chu has continued to launch her subsequent works, including her latest release, “Just Kiss Already,” as audiobooks first.
The romance genre, driven by a desire for escapism and the ability to multitask, is witnessing a surge in audio-first strategies. Audible’s Head of Global Consumer Content, Diana Dapito, highlighted the genre’s rapid growth in Canada, with a notable increase in audiobook preference from 8% in 2020 to 16% in 2025, as reported by BookNet Canada.
Amanda Cupido, an executive podcast adviser, attributes the genre’s audio boom to the intimate nature of audio storytelling, which fosters connections between listeners and the content. Chu describes romance as a genre of hope with a steadfast requirement for a happy ending, resonating with audiences seeking emotional fulfillment and resolution.
Angelina Rocca, a Canadian romance audiobook narrator, emphasizes the importance of skilled narration in creating a cinematic experience for listeners. Through vocal nuances and sound effects, narrators like Rocca enhance the immersive quality of romance audiobooks, emphasizing women’s perspectives and pleasure.
While romance novels have historically faced stigma, Sarah Wendell, co-founder of Smart Bitches, Trashy Books, believes that immersive audio allows readers to explore the genre privately. The rising popularity of romance and erotica audiobooks, as observed by Lizz Kidd from Hopeless Romantic Books, offers listeners a diverse range of sensuous and engaging stories to enjoy discreetly.