Olha Zolotkova, who came to Winnipeg shortly after Russia’s invasion of Ukraine in 2022, initially faced language barriers upon arrival. However, she has now transitioned into entrepreneurship, expressing both excitement and some apprehension about the venture. Zolotkova, previously a teacher and principal in Ukraine, contemplated starting a daycare in Canada but instead launched By Zola, an online store and boutique specializing in plus-size women’s clothing during a summer break from her educational assistant job in Winnipeg.
Encountering challenges while shopping for plus-size clothing in the city, Zolotkova identified a market need and decided to address it with her new business. She remains optimistic about the potential success of her clothing lines and appreciates the opportunity to blend her passion for education with creating something new.
Since February 2022, almost 30,000 Ukrainians have arrived in Manitoba, with more than 27,600 health cards distributed by the provincial reception center. While the exact number of newcomers starting businesses is not tracked, Zolotkova is among those who have embarked on entrepreneurial endeavors. Mila Shykota, another Ukrainian newcomer, established the Ukrainian Guide to Winnipeg, an online directory showcasing businesses started by Ukrainian immigrants and those offering Ukrainian products.
Vitaliy Lebezun, the vice-president of Warkentin Business Solutions, has been aiding Ukrainians in Manitoba with business startup and self-employment inquiries. With an increasing number of individuals settling into the region, Lebezun foresees continued interest in entrepreneurship, both from those previously business owners in Ukraine and from aspiring entrepreneurs.
Yuliia Okhrimenko and her husband, Serhii, launched KoloShop, a Ukrainian gift store in Winnipeg, as a means of supporting fellow immigrants who fled Ukraine. The store, which features products made by Ukrainian artisans, serves as a community hub for those seeking connection and support in their new environment. Yuliia and Serhii, who previously owned a flower shop in Ukraine, have found fulfillment in fostering a sense of togetherness and solidarity among their community members.
Reflecting on their journey, Yuliia and Serhii acknowledge the bittersweet experience of building a new life in Canada while cherishing memories of their homeland. Despite the emotional challenges, they remain committed to their newfound home and the community they have cultivated through KoloShop.
As Zolotkova navigates the complexities of her dual existence between Canada and Ukraine, she remains uncertain about her long-term plans but is focused on establishing roots in Manitoba through her burgeoning business.