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Indigenous Media Pioneer Buckley Petawabano Dies at 77

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Buckley Petawabano, a pioneering Cree actor, radio trailblazer, and cinematographer, known for advancing Indigenous representation in Canadian media, passed away on October 19 at the age of 77. Widely recognized for his contributions to Cree storytelling and media, Petawabano played a vital role in shaping Indigenous broadcasting in Canada. His impact extended across film, television, theater, and radio, inspiring numerous Cree artists and media professionals to share their narratives authentically.

Dale Cooper, the director of the Cree Native Arts and Crafts Association, emphasized that Petawabano’s influence went beyond acting. He was a leader, filmmaker, and storyteller who championed Indigenous broadcasting by presenting a proposal to the CRTC. This initiative led to the establishment of the Cree Radio Network, now known as the James Bay Cree Communications Society (JBCCS), a radio broadcaster serving Eeyou Istchee in northern Quebec since 1981.

Petawabano was among the first Eenou (James Bay Cree) actors to grace Canadian television screens, starring in shows like “Adventures in Rainbow Country” in the early 1970s and “Cold Journey” in the late 1970s. His on-screen presence brought Cree perspectives to audiences nationwide, leaving a lasting legacy in representing Cree culture in mainstream media.

Former Grand Chief Matthew Coon Come highlighted Petawabano’s groundbreaking work in television, noting his pivotal role in showcasing Indigenous faces at a time when such representation was scarce. Coon Come praised Petawabano not only for his on-screen contributions but also for his personal qualities as a community member, friend, and advocate for cultural storytelling.

Having survived residential schools, including Bishop Horden Memorial School and Shingwauk Indian Residential School, Petawabano channeled his experiences into cultural advocacy and storytelling. His resilience and dedication to preserving Cree identity were evident in his work, such as the film “Cold’s Journey,” where he portrayed a Cree boy navigating the challenges of the residential school system.

In recognition of his lifelong achievements, the Cree Native Arts and Crafts Association honored Petawabano with the prestigious Cree Legend Award in 2013 and established the Buckley Petawabano Award in his memory. These accolades underscored Petawabano’s enduring impact on Cree storytelling and media creation, ensuring his legacy continues to inspire future generations.

Cooper emphasized that Petawabano’s recognition was more than symbolic; it symbolized how his work paved the way for countless Cree storytellers and media creators to follow in his footsteps. Reflecting on Petawabano’s contributions, Cooper stressed the importance of remembering his legacy and the significant strides he made in advancing Indigenous representation in the media landscape.

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