On the premiere night of the Paranormal Activity live production in Toronto this June, an audience member booed the main actor during the performance. The individual seemed dissatisfied not with the actor’s skill but with the character’s decisions on stage.
Following the incident, fellow audience members quickly hushed the disruptor, and many took to online platforms to express their dismay over the apparent decline of theater etiquette.
One Reddit user remarked, “Whoever booed after that outstanding monologue should be shadow-banned for real. This isn’t a pantomime.” The production, based on the popular horror movie franchise, also faced criticism for various audience behaviors, such as nervous chatter and laughter during suspenseful moments.
Lead actor Patrick Heusinger, who has been part of Paranormal Activity since its 2025 debut, acknowledged that the show attracts theater newcomers who may not be familiar with traditional etiquette. He shared that they often behave as if they are in their own homes, munching on popcorn and opening candy wrappers even during intense scenes.
Heusinger expressed his acceptance of such behavior, emphasizing that genuine art should provoke reactions. Encouraging audience engagement, he stated, “If something compels you to respond, go for it. We can handle it.”
In a new initiative, Mirvish presents its first “chilled performance” of & Juliet, a jukebox musical offering a modern twist to a Shakespearean classic. Unlike regular shows where singing along is discouraged, these special performances allow patrons to enjoy the music freely and interact with the production.
The concept of “chilled performances” features dimmed house lights, flexible entry and exit options, and an atmosphere where making noise is acceptable. This inclusive approach aims to cater to diverse audiences, including individuals with neurodivergent traits and those seeking a more relaxed theater experience.
Cineplex, a prominent cinema chain, acknowledges the evolving audience preferences, including the occasional use of cellphones during screenings. Sara Moore, the chief marketing officer, highlighted the importance of providing tailored experiences to meet audience demands, even if it involves noise and digital devices.
The evolving landscape of theater etiquette, as observed by Toronto theater critic Ryan Borochovitz, reflects historical shifts in societal norms. Borochovitz suggests practical changes, such as adjusting lighting to reduce distractions from electronic screens and setting clear expectations for audience behavior to enhance overall enjoyment of live performances.